Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...

Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...

An estimated 30% of companies are leveraging artificial intelligence today and 70% see the greatest impact in the packaging design stage, market analysis and interviews with Consumer Goods Forum ...

The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...

Instruct the designers well, but maintain the vision for your product in the face of off-brief ideas. If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A ...

The updated design centres on a revised visual style featuring textured, uncoated labels and coloured hot foils.

Last week, Sprite declared it would be “stripping off the labels” from their Sprite bottles in a short UK trial lasting until March across eight Tesco Express stores. Instead of labels, the 100% ...