When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Pay-per-click (PPC) advertising is rapidly transforming, especially with so many options for automation, with artificial intelligence (AI) and machine learning leading the charge. For businesses, ...

We are currently undergoing maintenance on some services, which may temporarily affect access to subscription accounts and the E-edition. We apologize for any inconvenience and appreciate your ...

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote ...

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference ...

Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the year’s most consequential changes, from deeper Search automation with AI Max and ads inside AI ...

Managing a company and trying to stay ahead of your competitors is not a mean feat. Adding Facebook campaigns, Google Ads, and PPC to this plate can be overwhelming. But here’s the thing. Hiring an ...

Driving Growth: Effective Marketing Strategies For Local and Service-Based Businesses ...