With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

In its latest global campaign, The Choice, directed by Academy Award–winning filmmaker Taika Waititi, a polar bear confronts ...

For decades, Super Bowl commercials have garnered […] ...

Pepsi hilariously had two polar bears caught on a kiss cam in their Super Bowl ad just like the coldplay incident from last year.

The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste ...

With the Super Bowl on approach, companies are starting to reveal their biggest ads of the year. This Pepsi ad takes a shot ...

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

Today, PEPSI® rewrites cola history and challenges America to rethink its favorite cola with the unveiling of its Super Bowl LX spot, "The Choice," directed by Academy Award®–winning filmmaker Taika ...

The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s ...