The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Off-site programmatic advertising - targeted digital ads placed across the open web and digital screens outside any ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Don’t think that programmatic is going to be replaced as a sales/buying mechanism any time soon. Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according ...

“There is no future in the programmatic display market for publishers. It’s a path to nowhere.” I’m going to focus on the last one, because a vital future focus is the return of contextuality.

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering. The United States is the ...

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...