How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

When you own or manage a business, advertising and marketing play a key role in your bottom line. That's why creating strategic, thoughtful copy for your radio ads is important to actually reaching ...

“Hooks, First Lines and Scene Setters” by Earl Pilkington is a Free 319-page e-book. The book offers 25 different business categories, there are at least 101 hooks, first lines and scene setters in ...

As the world looks back this week to mark 10 years since the Great Recession, a set of vintage local radio drama scripts that recently turned up at Washington State University, and a new book by a ...