Thomas D. Cook, a professor of sociology, psychology, education, and social policy at Northwestern University, criticizes education researchers’ reluctance to perform randomized experiments. He points ...

Randomized experiments have long been a cornerstone of scientific research. And many tech companies run randomized tests to learn from the huge amounts of data their customers generate. In 2019, ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

The ability to measure the impact advertising has on sales has been the holy grail for marketers, agencies and data scientists. It dates back to John Wanamaker (1838-1922), who has been credited with ...

Randomized controlled trials (RCTs; sometimes referred to as A/B tests) are considered the gold standard for evidence in science and medicine. If you took anything away from your Research Methods 101 ...

Journal of Business & Economic Statistics, Vol. 34, No. 4, Special Issue on Big Data (October 2016), pp. 661-672 (12 pages) Randomized controlled trials play an important role in how Internet ...

This is a preview. Log in through your library . Abstract Objective The increasing availability of large administrative datasets has led to an exciting innovation in criminal justice research—using ...

Kluender, Raymond, Neale Mahoney, Francis Wong, and Wesley Yin. "The Effects of Medical Debt Relief: Evidence from Two Randomized Experiments." NBER Working Paper Series, No. 32315, April 2024.