Ikea is expanding. But this time it’s not with new physical stores. The home design company is entering the virtual world.

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. E.l.f. Beauty has been collaborating with Roblox since November 2023, when it introduced an ...

e.l.f. Beauty Inc (NYSE:ELF) is expanding its collaboration with Roblox Corp (NYSE:RBLX), becoming the first beauty brand to test real-world commerce on the platform, powered by Walmart Inc (NYSE:WMT) ...

Millions of daily active users still play Roblox, an app that's over a decade old ...

A new Roblox experience puts U.S. players in the middle at the action of the Olympic and Paralympic Games. "The Team USA Ultimate Obby" ("obby" is Roblox shorthand for "obstacle course") features 20 ...