So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

Although SAP has been majorly targeting large scale enterprises, the company has launched various suites that pertain to the other sectors and all scales of businesses as well. The SAP Hybris is one ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP is releasing a set of enhancements for one of its platforms that it says will change the way enterprises interact with customers. A portfolio of SAP hybris tools is being introduced to enable ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...

DUBAI, United Arab Emirates - June 10, 2013 - SAP AG (NYSE: SAP) and hybris has announced that SAP plans to acquire hybris, a rapidly growing and widely recognized leader in e-commerce technology. The ...

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

In an omni-channel world where information flows seamlessly, convenience and flexibility across all channels is imperative. To gain customer attention, information and content has to be relevant, rich ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...