Add Yahoo as a preferred source to see more of our stories on Google. Usually, thrifting is a great way to shop for household necessities and clothes without breaking the bank. Sometimes, however, ...

On sale for just $4.99 at a Maryland thrift store, the sweater was instantly recognizable for an unexpected royal connection.

CHICAGO — The Path to Purchase Institute produces the Shopper Marketing Summit. In a preshow interview with SN, Peter Hoyt, the institute’s executive director and chief executive officer, discusses ...

For our Grocery Shopping Chronicles, we ask you to share your tips and hard-earned lessons from shopping for your food in ...

Many of the latest advancements in advertising are directed toward brand equity and awareness campaigns through traditional advertising channels, including linear television and digital advertising.