An investor’s success is in direct proportion to the degree to which he understands the investment. Like a lot of the Oracle’s statements, this bite-sized morsel of wisdom seems sensible at first, but ...

In my last two posts about customer experience (CE), I talked about the importance of defining a brand and setting a business-wide target. The way I see it, there's a method to improving CE -- a cycle ...

Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online research and either ...

Increasingly, small-business contracts include arbitration clauses that seek to limit potential lawsuits. Mark Davis, a partner with Davis Levin Livingston, offers these tips to help you understand ...

Every scene you play as an actor, no matter how old you are, will require a deep understanding from you. You need to understand who the character is, what the context of the scene and larger story is, ...

Maintaining your brands online requires recognizing the influence of new media constituencies. Although Johnson & Johnson moved quickly to smooth over its controversial decision to disinvite a number ...