Subsonic hunting ammo, a brand-new cartridge, collabs with choke makers, and much more ammo from SHOT Show 2026.

The label on the ammo box says subsonic, so this stuff won’t spook every deer in the county like your earth-shattering aught-six does, right? Well, sort of. Subsonic cartridges do produce less noise ...

New rifle and handgun loads have altered what hunters can reasonably expect from common cartridges, especially at longer ...

Over the last century we have seen a lot of firearms-related advancements in terms of guns and optics. But overall, throughout the last 100 years, the most notable advancements have been with ...

Nestled in Lewiston, Idaho, the gateway to Hells Canyon National Recreation Area, Freedom Munitions has rapidly become a major player in ammunition production. The company specializes in new and ...