In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, ...

Every business needs to track certain metrics to ensure a profitable and successful venture. While it's natural that many of these metrics are finance-related, there are other areas of a business that ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

In the ever-changing climate of the trucking industry, where efficiency and managing costs drive company success, advancements in trucking software are helping many fleets find new opportunities to ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are ...