Transparency has become such a prominent part of our vocabulary lately that it reminds me of the old Groucho Marx TV show when a contestant saying the magic word was awarded a $100 bill. In the recent ...
“Transparency” was chosen as the marketing word of the year for 2016 in an online survey of Association of National Advertisers members, as reported by the organization in a blog post. Transparency ...
Companies that want higher levels of customer confidence should focus more on removing surprises. Confidence isn’t created by explanations. It’s created by consistency and clear expectations.
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