First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Raise your hand if you’ve ever been personally victimized by a bad hair day. For many women, the entire decade of the 1980s may come to mind, namely because of one ...

There are three types of perm methods: alkaline, acid, and exothermic. The latter two are part of the "hot" perm treatment process, which means the solution is applied before heat. A "cold" perm uses ...

Undetectable lift incoming ...