Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI. Google Analytics 4 allows users to customize conversion ...

Google on Thursday will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of advertising performance across Google Analytics and Ads.

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps. As the sunset of third-party cookies looms large on the tech ...

Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to advertising system updates that show a boost in conversions. GA4 is Google's analytics ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...