According to Valuates Reports, The global market for User-generated content (UGC) Platforms was estimated to be worth USD 184150 Million in 2023 and is forecast to a readjusted size of USD 388010 ...

If you ask an individual, `Do you trust people or ads more?`, the answer would be obvious. 83% of Gen Z, 80% of Millennials and even 67% of Gen X have said they trust influencers` recommendations.

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

At the WAVES 2025 summit in Mumbai, Instagram head Adam Mosseri credited India with playing a pivotal role in shaping the platform’s transformation from a photo-sharing app to a video-centric global ...

Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...