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Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein ...

It’s been four years since The World Health Organization declared that “behavioral science is underutilized in public health, and ineffective behavior change techniques continue to be used.” A small ...

Even in teams stacked with stars, it’s often the glue players, the ones who make everyone else better, who determine success. What’s the science behind a Super Bowl win? A sports psychologist explains ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

Strategic partnership will strengthen regional expertise and position Abu Dhabi as a center for behavioral policy innovation ...

A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...