YouTube has a long history of inviting people to try experimental features before pushing them to the masses. These options, as you may know, are often only available to select users. YouTube is at it ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube routinely experiments with new features on its Premium tier, and its latest test involves a sleep timer that pauses the video after, well, a set period of time. It’s not an earth-shattering ...

YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could lead to more chances ...

Ads on YouTube have been getting worse, but the “Skip Ads” button often comes to the rescue of lengthy ad breaks. In a new testing, though, YouTube is toying around with making that button much ...