Data science has become mission-critical to many enterprises. Internet Advertising Bureau projections indicate that companies in the United States will spend billions on third-party audience data in ...

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

Many enterprise AI initiatives continue to struggle — with 95% failing to deliver ROI due to inadequate data infrastructure and 70% of organizations reporting minimal positive effect on ...

Technology leader Paiman Allage is a C-level executive at Aries TCO with 20+ years of successfully delivering intelligent solutions. Customer relationship management (CRM) tools are among the most ...

Nutshell reports that startups must choose CRMs based on growth stages, ensuring alignment with current needs and planning ...

CRM systems must evolve into intelligent networks integrating data, AI, and governance for effective orchestration in pharma. Unified data, embedded AI, and strategic governance form the foundation ...

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.