Mark Ritson: Has Pepsi reignited the taste test or spent $8m advertising Coke?

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...
Marketing Dive

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Pepsi's 2026 Super Bowl ad features Coca-Cola's polar bear in a hilarious taste test

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest ...
The Express Tribune

Pepsi revives Pepsi Challenge in Super Bowl ad to take on Coca-Cola

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

PEPSI® CONFRONTS A DECADES-LONG COLA RIVALRY IN SUPER BOWL LX SPOT AS A POLAR BEAR DISCOVERS HIS TRUE LOVE OF PEPSI IN A BLIND TASTE TEST

Today, PEPSI® rewrites cola history and challenges America to rethink its favorite cola with the unveiling of its Super Bowl LX spot, "The Choice," directed by Academy Award®–winning filmmaker Taika ...

'The Pepsi Challenge' returns in latest Super Bowl commercial teaser

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...