Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

How to use proof-of-concept testing to identify potential automation risks early and understand mitigation plans for each. Early adopters focus on the rewards of integrating advanced technologies into ...

Cummins Inc. CMI recently commenced testing a hydrogen-fueled internal combustion engine (ICE). The proof-of-concept test will help boost Cummins’ existing technology dominance in gaseous-fuel ...

Aha!, providers of an online qualitative technology platform, has released an advanced multi-day TruRotation Ad/Concept testing feature as part of its suite of market research tools. Using a ...

New Delhi: Yabble, a YouGov company, has launched an AI image-based concept testing feature as part of its Virtual Audiences tool, allowing brands to gather rapid ...