The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Overview Social media compresses decision-making timelines by merging discovery, evaluation, and action into a single ...

Shantomoy Ray, Founder and Director of K Factor Communications, explores the long held belief in the consumer journey and ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

In the first part of this article, we explored various strategies that new brands can use to influence consumer behaviour through messaging. We covered essential techniques such as understanding your ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys become less linear and increasingly shaped by artificial intelligence and ...

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer ...

Irish consumers are undergoing a fundamental shift in mindset and behaviour, moving into what Ipsos B&A researchers describe as an era of “resigned resilience,” while artificial intelligence is ...

As both the European Commission’s Joint Research Centre and Safe Food Advocacy Europe release reports detailing how the food industry conveys information, calls for change emerge. In September 2022, ...