Imagine Entertainment and Land O'Lakes have teamed on an effort to encourage film and TV producers to craft more nuanced ...

Storytelling is one of the most powerful forces for social change. At first glance, it may seem simple: share a ...

Zoë Arden, a fellow at the University of Cambridge Institute for Sustainability Leadership and author of Story-Centred ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. When you want to convince someone, influence them or make a ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. In 2016, I gave a talk on business storytelling in ...

Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...

From the written to the visual, from much-maligned data-heavy PowerPoint presentations to humorous hooks, the author lays out ...