When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

Knowledge of analytics is the most in-demand marketing skill, according to research from Forbes Insight. Sixty-eight per cent of marketing executives gave analytics and predictive analytics either a ...

Data. It sits at the heart of the marketing function. Without it, marketers would be blind. The old era of marketing was often dictated by gut-feel and creativity, or so the legend goes. Marketers ...

Ty Allen is the CEO of SocialClimb, a company that offers automated patient acquisition software & predictive analytics data for healthcare. Healthcare consumers have the world at their fingertips as ...

Lotlinx uses AI and predictive analytics to help dealerships move inventory faster and revive lost leads for higher sales.

Today, most of the organizations are recognizing the advantages and profitability of outsourcing data analytics services. Sometimes, lack of skilled human resources and expertise drives the companies ...