GIS technology greatly enhances trade area analysis by enabling extraction, aggregation, and visualization of demographic and spatial data. Analysts can combine spatial layers with customer data to ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

The retail giant’s decision to invest heavily in AI misses its real problems. Target’s sales, income, and store visits are down. Starbucks refocused on experience and core offerings under its new CEO, ...