But as a 4B woman—one who’s long relied on box braids as a protective style—I’ll admit I’ve neglected my natural hair.

"The blow dryer was a part of my original vision—little did I know that it would take two years to figure out how to do it properly," Ellis Ross shares. "Like so many of us, I had a negative ...

"Z-pattern advertising" constructs advertisements based on the theory that people will scan images from left to right and, to a lesser extent, top to bottom. Ads with a narrative flow may benefit most ...

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

“Each of these products is anchored in my personal routine,” Ross says of the launch. “When using these formulas, I want people to feel hydrated, radiant, and glowy. But mostly I want people to feel ...