These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Security researchers from Palo Alto Networks have discovered vulnerabilities used in some top Artificial Intelligence (AI) ...

Discover how Markov chains predict real systems, from Ulam and von Neumann’s Monte Carlo to PageRank, so you can grasp ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

MEMPHIS, Tenn. - Layer up and grab the sunglasses. It's a cold start to the day under a mostly clear sky. Temperatures this Tuesday afternoon are expected to be in the 60s across the Mid-South. Rain ...