In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...
It’s somewhere between 10 blue links and a full-blown AI assistant, and so far, it feels like the right mix.
Yahoo is joining the next era of search with Yahoo Scout, a new AI answer engine that has a standalone site and app, and will be available across its properties. Why it matters: As search moves from a ...