AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

Discover how casino loyalty programs really work, how player tracking algorithms calculate your ADT and theoretical value, and why comps aren’t based on losses.

The ease with which we move in and interact with our environment belies the complexity inherent in even the simplest of these tasks. Movements we make effortlessly, such as reaching for an object or ...

PECOTA, which stands for Player Empirical Comparison and Optimization Test Algorithm, is BP’s proprietary system that projects player and team performance PECOTA is a system that takes a player’s past ...

A year ago, we warned that the world was perilously close to global disaster and that any delay in reversing course increased the probability of catastrophe. Rather than heed this warning, Russia, ...

Google's Universal Commerce Protocol shifts Shopify discovery from SEO to AIO in Gemini, fewer clicks, more chat checkouts, plus a 2026 action checklist.