Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

When we’re pretzeling ourselves into poses at the yoga studio or lifting weights at the gym, we pay close attention to our form to avoid injury and gain the most benefit from the exercise. The same ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...