For smaller, independent CTV publishers, reseller crackdowns look less like a clean-up and more like yet another revenue ...
Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...
Airpost, which just announced $4.1 million in seed funding, creates video ads for brands using a blend of AI and ...
As ChatGPT prepares to monetise attention through advertising, the industry questions whether conversational AI can truly be ...
Programmatic audio is moving from the test budget to the main budget, and radio sellers need to pay attention to where those dollars are coming from, because marketers are funding that growth by ...
Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity ...
Spanglish Movies in partnership with FAST Channels TV, announced today the development and upcoming launch of two new political FAST channels for U.S. Hispanic audiences ahead of the 2026 elections: ...
NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced several key leadership promotions to build on the company’s strong ...
NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic ...
NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic ...
Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 ...
Automotive advertising once relied on newspapers, radio, and basic performance marketing. Success was measured by vanity metrics like clicks and impressions, Jason Goldberg, general manager of ...
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