AI is transforming how NPCs behave, talk, and react in Unity games, making them more lifelike and responsive. From Claude-powered conversations to procedural behaviors, developers can now create ...

Meta and game engine creator Unity announced they’re extending multi‑year platform support and an enterprise agreement that aims to deepen the companies’ VR partnership. The companies’ collaboration ...

Middle-earth might be gearing up for a serious comeback in the AAA gaming space. A new report suggests that a major Lord of the Rings title is in development, and if the details hold up, it could be ...

TL;DR: A new Lord of the Rings game reportedly backed by a $100 million investment is said to be developed by Crystal Dynamics, not Warhorse Studios. The game aims for a large open-world experience ...

Microsoft is bringing out a new set of tools for game developers to streamline their work when it comes to deploying, testing, and debugging PC games on remote Windows devices. Originally announced at ...

AAA game development budgets now routinely exceed $300 million in addition to taking years to make, according to a new report from Bloomberg’s Jason Schreier. AAA game development budgets have ...

Editor’s note: This article has been updated to correctly reflect Unity’s COVID-19 guidelines. Rising costs, lower in-person attendance and less money flowing into the Unity of Boulder Spiritual ...

The global video game market was projected to generate approximately $187.7 billion in revenue in 2024, according to Newzoo, and continues to expand despite macroeconomic volatility. Long-term ...

PlayStation users have just spotted that Sony is experimenting with a “new” pricing method, often referred to as “A/B Pricing,” that offers users different prices on the PlayStation Store.

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Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.