Amul Case Study - The White Revolution, Amul History & Business Model
Amul Case Study - The White Revolution, Amul History & Busin…
Jul 5, 2021
startuptalky.com
Amul is an emotion in India. It has become synonymous with dairy products. Amul not only did start a white revolution in India but also saved lakhs of farmers from exploitation. It is a brand that managed to get 40,000 Crores of Revenue. However, the story of Amul's inception is as interesting as its current business. Watch this video by Dhruv Rathee to find out how did Amul come into existence, and made India the largest producer of milk and milk products under the leadership of Verghese Kurien
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He started a revolution with one drop of milk. He shaped the lives of 36 lac dairy farmers. He made India the largest milk producer of the world. Celebrating Dr. Verghese Kurien, the Milkman Of India. #AMUL #NationalMilkDay #NMD #DrKurien | Amul
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