7.2K views · 508 reactions | As the creator of the 4Cs – color, cut, clarity, and carat weight – GIA’s knowledge and expertise can help you as you are shopping for a diamond. You may be looking to buy loose diamonds, or practical tips on how to buy a diamond ring. Watch this video to learn about the benefits of a GIA report, while getting an extensive tutorial on each of the 4Cs. | 4Cs of Diamond Quality by GIA | Facebook

21K views · 191 reactions | Did you know that a chemically pure and structurally perfect diamond has no hue, like a drop of pure water? What else might you learn about diamond color? Find out in this quick video. | GIA Education | Facebook

14K views · 850 reactions | GIA's clarity grading system was developed because jewelers were using terms that could be easily misinterpreted, such as "loupe clean" or "piqué™." Learn more with this 90-second video. | 4Cs of Diamond Quality by GIA | Facebook