PEEPER on Instagram: "Nike once released a women-focused ad that challenged beauty standards by confronting body image head-on. The animated spot shows a woman stepping on a scale that bluntly labels her weight, using discomfort to criticize how society reduces health and self-worth to numbers. The goal wasn’t to shame, but to provoke conversation about unrealistic expectations placed on women, especially in fitness and sports culture. The controversy came from its execution. Many viewers felt t